Privacy Policy

1. Introduction

This Privacy Policy explains how Umbirvian ("we," "us," or "our") collects, uses, stores, discloses, and protects your personal information when you visit or use the website umbirvian.com (the "Site"), and the privacy rights you may have under applicable law.

We value your privacy and are committed to handling your personal information in a transparent and reasonable manner. This policy applies to information collected through the Site, email, telephone, and other customer service channels related to the Site.

By using the Site, you acknowledge that you have read this Privacy Policy. For information processing activities that require your consent under applicable law, we will obtain your consent in advance where applicable.

2. Information We Collect

Depending on how you interact with the Site, we may collect the following categories of information.

2.1 Personal Identifiers and Contact Information

When you place an order, create an account, contact us, or use related features of the Site, we may collect your name, email address, telephone number, billing address, shipping address, and other contact information you voluntarily provide.

2.2 Order and Transaction Information

When you purchase items or request a return or refund, we may collect order-related information, including the items purchased, order number, order amount, transaction records, shipping information, return or refund status, and other information needed to process orders and provide customer service.

2.3 Payment Information

During payment, relevant payment information may be collected and processed directly by third-party payment service providers. Depending on the payment method used, we may receive payment status, transaction number, payment method, and other necessary transaction confirmation information.

Unless truly necessary and consistent with legal requirements, we do not claim in this Privacy Policy to collect or store complete payment card numbers or payment security codes ourselves. The handling of specific payment information may be subject to the privacy policies of the relevant payment service providers.

2.4 Device and Usage Information

When you visit the Site, we may automatically collect certain technical information, such as IP address, browser type, device type, operating system, access time, pages viewed, referring pages, click records, and website interaction information.

This information may be used for website operation, troubleshooting, security protection, traffic analysis, and improving user experience.

2.5 Cookies and Similar Technologies

The Site may use cookies, pixel tags, log files, and similar technologies to support normal website operation, remember your preferences, analyze website usage, and, where applicable, assist with advertising or marketing activities.

Depending on the tools and configurations actually used on the Site, these technologies may include:

• Necessary cookies: Support basic website functions, security, shopping cart, and checkout processes.
• Functional cookies: Remember your preferences and improve the browsing experience.
• Analytics cookies: Help understand how visitors use the website to evaluate and improve website performance.
• Advertising cookies: Where applicable, used to measure advertising effectiveness or provide relevant marketing content.

You can manage or delete cookies through your browser settings. Disabling some cookies may affect certain features of the Site.

For non-essential cookies or similar technologies that require prior consent under applicable law, we will obtain your consent in accordance with relevant legal requirements where applicable. The specific use of cookies depends on the tools and services actually enabled on the Site.

2.6 Communication and Customer Service Information

When you contact us by email, telephone, or other customer service channels, we may collect the name, contact information, order information, inquiry content, complaint records, and other information you provide that is needed to handle your request.

Please do not voluntarily provide sensitive personal information unrelated to handling your request when contacting us.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

1. Processing and fulfilling orders: Confirming orders, processing payments, arranging delivery, providing order status notifications, and handling returns, refunds, or other after-sales requests.
2. Providing customer service: Responding to inquiries, handling complaints, resolving transaction issues, and communicating with you about orders or service-related matters.
3. Operating and maintaining the Site: Providing website functions, managing the shopping process, troubleshooting technical issues, and improving website stability and user experience.
4. Protecting website and transaction security: Detecting, investigating, and preventing fraud, unauthorized transactions, abuse, and other activities that may harm the Site, customers, or business.
5. Analyzing and improving services: Where applicable, analyzing website visits and usage to evaluate website performance, optimize features, and improve the shopping experience.
6. Marketing and promotion: Where permitted by law and subject to applicable consent requirements, sending you promotional information or displaying relevant advertising. You may manage marketing preferences through the unsubscribe instructions in relevant communications or applicable privacy settings.
7. Complying with legal obligations: Complying with applicable laws, regulations, court orders, and other lawful requirements, protecting our legal rights, and handling necessary disputes.
8. Other purposes with your consent: Where required by law, we will obtain your consent before using personal information for other purposes.

We will not use personal information for purposes that are incompatible with the purposes of collection and not permitted by law.

4. How We Share Your Personal Information

We do not unconditionally provide your personal information to any third party merely because you visit the Site or make a purchase.

Where necessary for business operations, order fulfillment, service provision, or legal compliance, we may share necessary information with the following categories of recipients:

4.1 Payment Service Providers

To process payments, confirm transactions, prevent fraud, and process refunds, we may provide necessary order and transaction information to relevant payment service providers.

4.2 Shipping and Logistics Service Providers

To complete order delivery, provide logistics tracking, and handle delivery issues, we may provide relevant carriers or logistics service providers with the recipient's name, shipping address, telephone number, and information needed for order delivery.

4.3 Website Hosting and Technical Service Providers

To maintain the Site, process orders, provide technical support, and ensure system security, we may share necessary information with website hosting providers, software service providers, and other technical service providers.

4.4 Customer Service and Business Operations Service Providers

Where applicable, we may share necessary information with service providers that assist with customer inquiries, order management, refunds, or other business operations.

4.5 Analytics and Advertising Service Providers

If the Site actually uses relevant analytics or advertising tools, we may share certain device, browsing, or website usage information with relevant service providers in accordance with applicable law and your privacy choices, to measure website traffic, evaluate marketing effectiveness, or provide advertising services.

Certain U.S. state privacy laws may classify specific data disclosures or advertising-related activities as "sale," "sharing," or use for targeted advertising. For activities that require providing opt-out rights under applicable law, we will provide corresponding opt-out methods in accordance with applicable law.

4.6 Professional Advisors and Recipients Required by Law

Where necessary, we may disclose necessary information to lawyers, accountants, auditors, insurance service providers, regulators, law enforcement agencies, or other relevant parties to comply with law, handle disputes, protect rights, or maintain security.

4.7 Business Transfers

If a merger, acquisition, asset sale, reorganization, or similar business transaction occurs or is proposed, your personal information may be transferred or disclosed to the extent necessary for the transaction and permitted by law.

We will require service providers that process personal information on our behalf to take appropriate measures to protect information to the extent required by applicable law and to limit their use of information for unauthorized purposes.

5. Storage and Retention of Personal Information

We will retain personal information for as long as reasonably necessary to achieve the purposes described in this Privacy Policy, taking into account factors such as:

• The time needed to complete orders, delivery, returns, refunds, and customer service;
• The need to maintain transaction records, financial records, and business operation records;
• The need to handle complaints, resolve disputes, and prevent fraud;
• Record retention periods required by applicable laws and regulations;
• The need to protect legitimate rights and fulfill legal obligations.

When personal information no longer has a reasonable business or legal retention necessity, we will delete, anonymize, or otherwise lawfully dispose of the relevant information in accordance with applicable law.

Specific retention periods may vary depending on the type of information, processing purpose, and legal requirements.

6. Information Security

We adopt reasonable administrative, technical, and organizational measures appropriate to the nature of the personal information processed and the related risks to reduce the risk of unauthorized access, disclosure, alteration, loss, or misuse of personal information.

However, internet transmission and electronic storage methods cannot guarantee absolute security. Although we take reasonable measures to protect information, we cannot guarantee that any information transmission or storage system is absolutely secure in all circumstances.

If a personal information security incident occurs that requires notification under applicable law, we will take corresponding measures and fulfill notification obligations in accordance with relevant legal requirements.

7. U.S. Privacy Laws and Your Rights

Depending on your place of residence, the scope of applicable law, and our actual data processing activities, you may have certain personal information privacy rights.

Not all rights apply to every user or every data processing activity. We will handle relevant requests in accordance with applicable law and the conditions it sets forth.

7.1 California Consumer Privacy Rights

If the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), applies to our business and relevant personal information processing activities, California residents may have the following rights:

• Right to know and access: Request to know the categories and specific pieces of personal information we collect, use, disclose, or, where applicable, sell or share.
• Right to delete: Request deletion of personal information we collect, subject to conditions and exceptions provided by law.
• Right to correct: Request correction of inaccurate personal information.
• Right to data portability: Where applicable, request to obtain specific personal information in a usable format.
• Right to opt out: Where applicable, opt out of the sale or sharing of personal information or targeted advertising as defined by law.
• Right to limit use or disclosure of sensitive personal information: If relevant law applies and our use or disclosure of sensitive personal information falls within the scope provided by law, you may have the right to request restrictions on such processing.
• Right to non-discrimination: We will not discriminate against you in a manner prohibited by law solely because you exercise rights granted by applicable privacy law.

You may submit privacy requests through the contact information listed in the "Contact Us" section of this policy.

If we engage in sale, sharing, or targeted advertising activities that require providing an opt-out mechanism under applicable law, we will provide corresponding opt-out methods in accordance with relevant legal requirements.

7.2 Other U.S. State Privacy Laws

Privacy laws in other U.S. states may, when applicable conditions are met, grant residents rights such as access, correction, deletion, obtaining or transferring personal information, and opting out of certain data processing activities.

The scope of application, content of rights, exceptions, and response periods under these laws may vary. We will handle relevant requests in accordance with applicable law.

7.3 Global Privacy Laws

If you are located in the European Economic Area, the United Kingdom, or another region governed by applicable data protection laws, and the relevant laws apply to our data processing activities, you may have rights such as access, correction, deletion, restriction of processing, data portability, objection to processing, and withdrawal of consent.

Where required by relevant law, we will determine the lawful basis for processing personal information based on the specific processing purpose and applicable law, and will provide explanations regarding the processing basis when necessary.

8. How to Submit Privacy Requests

If you wish to exercise privacy rights granted by applicable law, or have questions about the processing of personal information, please contact us by email:

Email: support@umbirvian.com

To protect your personal information, we may need to verify your identity or confirm that you are authorized to submit a request on behalf of the relevant individual. The verification method will be determined based on the nature of the request, the sensitivity of the information, and applicable law.

We will process your request in accordance with the timeframes and procedures provided by applicable law. If we cannot fully or partially fulfill a request under law, we may explain the relevant reasons to you, except where explanation is prohibited by law.

If you authorize another person to submit a request on your behalf, we may require proof of authorization permitted by law and, where applicable, verify your identity and that of the authorized representative.

You may also appeal our processing decision or lodge a complaint with the relevant supervisory authority in accordance with procedures provided by applicable law.

9. Marketing Communications and Communication Preferences

If we send you promotional emails, you may unsubscribe by following the unsubscribe instructions in the email.

Even if you unsubscribe from marketing emails, we may still send you non-marketing information related to orders, payments, delivery, refunds, security, or other necessary service matters to the extent permitted by law.

Unsubscribing from marketing communications will not affect necessary information processing for completing transactions you initiate or fulfilling legal obligations.

10. Third-Party Websites and Services

The Site may contain links to or features of third-party websites, payment platforms, logistics services, or other external services.

When you access or use these third-party services, their personal information processing activities may be governed by their own privacy policies and relevant terms. Unless otherwise required by applicable law, we do not make commitments beyond our control regarding information processing activities independently controlled by third parties.

We recommend that you read the applicable privacy policy before providing personal information to third parties.

11. Changes to This Privacy Policy

We may modify this Privacy Policy based on business changes, website feature adjustments, technological developments, or updates to applicable law.

When we update this policy, we will post the revised version on this page. The revised policy takes effect upon posting, unless otherwise stated on the page or required by applicable law.

For material changes that require prior notice or consent under applicable law, we will take appropriate measures in accordance with relevant legal requirements.

We recommend that you review this page periodically to understand how we process and protect your personal information.

12. Contact Us

If you have any questions or requests regarding this Privacy Policy, the collection and use of personal information, or your privacy rights, please contact us through the following methods.

Email: support@umbirvian.com

Phone: +1 (951) 286-3941

Mailing Address: 1164 Stone Pine Ln #A, Corona, CA 92879, US

Business Hours: Monday to Friday, from 9:00 AM to 6:00 PM (ET)

We will make reasonable efforts to respond to your inquiries and privacy requests in accordance with applicable law and the actual circumstances.